Stand Together and Former NFL Star Deion Sanders Surprise Shoppers to Launch New “Make It Count” Anti-Poverty Initiative

Stand Together and Deion Sanders are partnering on a new campaign to fight poverty, launching their “Make It Count” campaign in Frisco, Texas on Friday. The initiative asks shoppers to donate their Black Friday savings to help fight poverty. Sanders showed up to surprise shoppers who agreed to give on the spot.

Stand Together is an organization supported by The Seminar Network that works to break the cycle of poverty and create strong and safe communities by investing in people with firsthand knowledge of the problems their communities face.

Sanders said that he is asking people “to consider the impact their shopping savings could have on the 39 million people who are living in poverty across America.”

Proceeds from the campaign, which lasts through Giving Tuesday, will benefit dozens of organizations supported by Stand Together, which are among the most effective models in the country. Among the recipients is Dallas-based S+ catalyst Cafe Momentum, a restaurant and culinary-training facility for young adults who have spent time in juvenile facilities.

“We are proud to kick off our Make It Count campaign here in Dallas, one of the most generous cities in the nation,” Evan Feinberg, Stand Together executive director, told the AP. “Through this initiative, we plan to make the generosity of people in Dallas, and across the country, go further so that we can all create bigger impact.”

Read more about Stand Together’s “Make It Count” initiative here.